We are an outstanding website design firm. We produce websites that produce new business for our clients. This sounds obvious. At first thought, anyone would say that a website should produce business. But, the fact is that almost all small business websites are conceived first from a visual perspective. For most small-firm designers, the most important thing about design is how the site looks. Designers place art above function..
Steve Taylor, owner of SptFire Computers and lead website designer for Online-Promotion.Net, approaches design from a marketing perspective. If a web site fails to attract interested visitors, its beauty and appearance are of no consequence.
A website has two prime functions. First, it must attract a significant volume of interested viewers. Without visitors the site cannot generate new business. Then, visitors to the site must be “converted”, induced to take a predetermined action, to buy, to call, to subscribe. The viewer must decide to act in the way that the website directs. The first goal is accomplished by producing an optimized site and promoting it with online marketing techniques. The second is accomplished with content, textual, narrative content. Beauty, attractive appearance, animations, entertainment, and tricks that are intended to captivate site visitors is only the third consideration.
The top twelve items in web design are (in order of importance):
- Site structure (modern, error-free code)
- SEO compliance (optimization)
- SEO elements (most are non-visible)
- Content (textual, narrative, voluminous)
- Targeting (communicating with your intended audience)
- Promotion (off-site tactics)
- Navigation (intuitive, easy, logical)
- Click-through streams
- Analytics and adjustments
- Continual site enhancements (a static site is a dead site)
- Inducement to action
- Customer service elements (follow-up, thanks, fulfillment)
We include in all the websites we create, a full arsenal of SEO-specific elements that most designers ignore or have no idea that they should be used. We include machine-readable xml data files, sitemaps, compressed data files, P3p, APEC compliance, mobile compliance, canonical link elements, geo-locator data, and much more, some of which we consider to be intellectual property and are reluctant to express here, in public. Each of these elements has a specific purpose and function. The cumulative effect is that our site designs work. They are more receptive to traffic than other sites. We produce real business for your company.
Call for a free consultation – reach us at any time, 925-497-3915 (cell) – or, email us at steve@sptfirecomputers.com